<!– /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri; mso-fareast-font-family:Calibri; mso-bidi-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –>
Acura is the name that wins the share of mind of those having a predilection for luxury sports cars. It was back in 1981 when Mercedes and BMW were the giants to capture most of the market share in America. Honda cars were getting popularity but in order to position its new product line of luxury sports cars, Honda decided to unleash its opulent sports cars in America by the name of Acura. Legend – a sedan & coupe and Integra – a coupe were the models that were the first to win the accolades of automobile lovers. As a matter of fact, Acura is the brand that opened new horizons for other Japanese automobile brands in western markets.
Over the passage of time many new models were introduced under the brand name of Acura. These models were named alphabetically with two or three letters like MDX SUV and TSX instead of distinctive names like Legend & Integra which were also replaced with LX and RSX respectively. 2008 RDX, 2008 MDX, and the 2009 Acura NSX are some of the latest models in Acura car range.
Acura cars these days are available as high quality and smartly designed sedans like RL, TL & TSX or SUVs (Sport Utility Vehicle) like RDX & MDX. It has a sports cars division as well; ARX being the example of Acura car used in racing. Price range for Acura sedans is from $29,000 to $46,000 whereas for SUVs it is from $34,000 to $41,000. Luxury sports cars with a strong emphasis on quality and efficiency makes it a seamless task for Acura to outperform its western (Mercedes and BMW) and Japanese (Toyota and Nissan) competitors.
A strong focus on quality and efficient design has been a salient attribute of the Japanese automobile brand - Honda and flourishing under the umbrella of Honda Motor Company which is renowned and reliable name in automobile industry positions Acura in the minds of people as an emblem of quality, efficiency and beauty.
With elegant style, latest technology, high concern for safety and strong focus on quality still Acura does not seem to have the market share it should be capturing by now. There are two main reasons for this as the automobile experts suggest. Acura still is relying on V6 engine when its competitors are outreaching V8 engines. 2nd reason that may be imputed to less popularity of Acura cars is perhaps the fewer number of models as compared to an umpteen number of models from other brands to compete with the limited number of Acura cars. Also the models from Acura come with a little modification. Nonetheless, the company is planning to take the steps in order to overcome the hurdles they are facing to reach out their targets. These include replacing the V6 engines with V8 and introducing really new models. With such high aims future of Acura cars surely seems promising and it is likely to become the heart favorite of folks.